We couldn't find our category. So we built it.

Baby Bump started on an elementary school playground, but it was built on a lifetime of retail experience.

As moms, we experienced firsthand how much pregnancy changes the way you think about food. The cravings are real, and so are the increased nutritional needs. But somewhere between downing prenatal supplements and hunting for snacks, we realized something was missing. We wanted a genuine snack—not another bar or a product telling us what we couldn't have. We craved a cookie!

What started with two moms meeting at our kids' elementary school and bonding over our past retail merchandising lives quickly turned into an unexpected adventure.  As former merchandisers, we spent our careers identifying market gaps. As mothers, we realized the biggest gap of all was how the wellness industry treats pregnant women. We knew we could do better. By combining our professional expertise with our real-world kitchen table realities, we created the exact cookie we always wished existed—and built a brand that finally puts Mom back into the conversation.